Marketing Strategies
Micron has recently bought the Japan-based DRAM chip company, Elpida Memory Inc., for roughly $2.5 billion (Ferrari 1). Elpida filed for bankruptcy in February of 2012 (Speculations 1). They were a major company in DRAM marketing, owning 17% of market share (1) and a huge competitor with Samsung and Hynix (Ferarri 1). This deal benefits Micron greatly, helping them climb from the number four spot, up to the number two spot for memory suppliers (1). As of now, Micron stands behind Samsung and a little bit in front of Hynix, on rankings (1). As a result, Micron’s share of the global DRAM market has doubled to 24 percent, according to a report in the Financial Times (1).
Micron’s CEO says, "The nearly 50 percent in capacity gained from this acquisition costs less than a third of what it would take to build that capacity from scratch in today’s money resources" (Ferrari 1). Micron also gains a better platform in the mobile DRAM supply market (Ferrari 1)
Micron can benefit a lot from this new deal, but they must stay focused on keeping their new, gained capacity, efficiently.
Micron’s CEO says, "The nearly 50 percent in capacity gained from this acquisition costs less than a third of what it would take to build that capacity from scratch in today’s money resources" (Ferrari 1). Micron also gains a better platform in the mobile DRAM supply market (Ferrari 1)
Micron can benefit a lot from this new deal, but they must stay focused on keeping their new, gained capacity, efficiently.
Future Hope in Micron's Marketing
Last year (2011), the DRAM market suffered major losses, all over the world (Speculations 1). Some of the major reasons for this loss were weak demand and "excess capacity in the market" (1). According to IHS iSuppli, the DRAM market is outlooked to reserve some of those losses, in the near future (1). DRAM revenue is predicted to increase to $30.6 billion, in 2012 (1).
Micron recently announced the development of its "first, fully functional DDR4-DRAM module" (Speculation 1). This will be a DRAM chip with many new performance features and will save a lot more power than past DRAM chips (1). Many businesses that are currently marketing the new notebooks and tablets will benefit greatly from this new design of the DRAM chip (1). Micron has started testing and sampling the DDR4-DRAM and expects to start utilizing the microchip in many appliances, starting in 2013 (1). If this version of the DRAM succeeds, as it is expected to, Micron will benefit greatly.
Micron recently announced the development of its "first, fully functional DDR4-DRAM module" (Speculation 1). This will be a DRAM chip with many new performance features and will save a lot more power than past DRAM chips (1). Many businesses that are currently marketing the new notebooks and tablets will benefit greatly from this new design of the DRAM chip (1). Micron has started testing and sampling the DDR4-DRAM and expects to start utilizing the microchip in many appliances, starting in 2013 (1). If this version of the DRAM succeeds, as it is expected to, Micron will benefit greatly.